Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation,
and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via
electronic media technology, but may also be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope,
stroboscope, zoetrope, praxinoscope, flip book). The term distinguishes static graphics from those with a transforming
appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be
called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects
to video, film, TV, and interactive applications.
Computer-generated motion graphics
Before computers were widely available, motion graphics were costly and time-consuming, limiting their use to high-budget filmmaking and television production.
Computers began to be used as early as the late 1960s as super computers were capable of rendering crude graphics.
John Whitney and Charles Csuri can be considered early pioneers of computer aided animation.
In the late 1980s to mid-1990s, expensive proprietary graphics systems such as those from British-based Quantel were
quite commonplace in many television stations. Quantel workstations such as the Hal, Henry, Harry,
Mirage, and Paintbox were the broadcast graphics standard of the time. Many other real-time graphics
systems were used such as Ampex ADO, Abekas and K-Scope for live Digital video effects.
Early proprietary 3D computer systems were also developed specifically for broadcast design such as the Bosch
FGS-4000 which was used in the music video for Dire Straits' Money for Nothing. The advent of more powerful desktop
computers running Photoshop in the mid-90s drastically lowered the costs for producing digital graphics.
With the reduced cost of producing motion graphics on a computer, the discipline has seen more widespread use.
With the availability of desktop programs such as Adobe After Effects, Discreet Combustion, and Apple Motion,
motion graphics have become increasingly accessible. Modern character generators (CG) from Aston Broadcast Systems
and Chyron Corporation's incorporate motion graphics.
Starting Price : $150(USD) per Piece